WisdomTree COO Says Its Consumer App Offers Better Way to Hold Bitcoin Than ETFs

Responding to BoInfo's data showing WisdomTree lagging behind other issuers in bitcoin spot ETF inflows, WisdomTree COO Jarrett Lilien said the company's consumer apps offer a better way to hold bitcoin than ETFs. He said, "We're confident in our ability and track record of growing our assets under management, which does take time, especially in our ETF model, as these products are not yet available on many of the advisor platforms where we expect to see the bulk of our traffic." WisdomTree launched the WisdomTree Prime app last year, providing users with access to as well as dollar and gold tokens, bitcoin (BTC) and ethereum ( ETH).