Survey: 72% of German companies say blockchain is irrelevant to their business operations

According to a recent W3NOW study initiated by the Hanse Blockchain Research Institute and the German Federal Ministry for Economic Affairs and Climate Action, despite blockchain's potential for transformation, this technology is largely overlooked by German companies. The study combined two quantitative surveys (targeting 9000 German companies and 204 experts) and qualitative interviews.

In 2023 and 2024, more than 74% and 72% of companies respectively stated that blockchain was irrelevant to their business operations.

In Germany, the financial services industry leads in terms of blockchain application with 54% of surveyed companies already using this technology. Companies in the digital identity sector have implemented various blockchain-based solutions at a rate of 31%, while another 23% are in planning stages. This suggests that blockchain's ability to provide secure and decentralized identity management is becoming increasingly important.

Currently, there are about 28% of companies using blockchain for marketing purposes but only around10% plan on implementing it into their marketing strategies.