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Bank of America is expanding the coverage of its rewards program to encourage customers to increase their business with the bank.

Bank of America is expanding the coverage of its rewards program to encourage customers to increase their business with the bank.

老虎证券老虎证券2026/02/18 16:49
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This is part of the bank’s efforts to achieve the financial goals promised to investors last year. Bank of America executives stated that the bank will allow all customers with checking accounts to enjoy rewards and discounts, regardless of their account balance. Previously, customers needed to hold at least $20,000 to enjoy the first-tier rewards, and as the amount of funds retained in the bank increased, the value of the rewards would also increase accordingly. In order to attract new users and retain existing ones, Bank of America has also waived certain fees, enhanced fraud monitoring services, and provided other preferential measures. All of these are part of the bank’s broader goal to expand its consumer business division. Bank of America has pledged to double the profits of this division to $20 billions by the end of this decade. Executives expect the revamped rewards program to add 30 millions consumer customers to the existing 11 millions users.
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