Bitcoin Pizza Day 2026 Arrived Over $300 Million Lighter Than Last Year

Bitcoin Pizza Day arrived with a $328 million loss this year. The 10,000 Bitcoin (BTC) that bought two Papa Johns pizzas in 2010 is now worth $777.87 million, down from $1.106 billion on the 15th anniversary in 2025. The 29.7% year-over-year decline is the steepest drop in any Bitcoin Pizza Day stack since 2015, when the cryptocurrency fell 54% during a bear market. Bitcoins Price on Every Pizza Day. From a Billion-Dollar Stack to $777 Million Last years anniversary arrived during a clear bull run. Bitcoin traded at $110,568 on May 22, 2025, setting new all-time highs at the time. Programmer Laszlo Hanyeczs original 10,000 BTC stack had a notional value of $1.106 billion, per CoinGecko data. Bitcoin extended that rally through the summer and into October. The cryptocurrency hit a new all-time high of $126,000 on October 6, 2025, amid strong institutional flows and muted retail participation. That run ended four days later. On October 10, President Donald Trump announced 100% tariffs on Chinese imports, triggering nearly $200 billion in losses in the crypto market. Bitcoin fell from $122,000 to $107,000 following the announcement. What if Laszlo never paid for that pizza? Then on May 22, 2010, he would still be holding 10,000 $BTC. Today, thats worth ~$777 million. 🤯 But that pizza buy was actually a good thing for crypto. WHY? 1. Because it was the first real-world Bitcoin purchase ever recorded. Bitcoins Journey From All-Time High to Worst Opening Quarter Bitcoin spent the rest of 2025 below its October peak. By the time 2026 began, the rally that had powered Pizza Day 2025s record valuation had broken. Q1 2026 became the worst opening quarter since 2018. Bitcoin closed the period down 22.2%, with spot Bitcoin exchange-traded funds (ETFs) losing a net $496.5 million amid Iran tensions. Q2 has brought partial relief. Bitcoin has climbed roughly 14% over the quarter. Nonetheless, the cryptocurrency remains in the red year-to-date. Bitcoin Price Performance. Markets Bitcoin traded near $77,787 on Pizza Day 2026. That sits 29.7% below last years $110,568 price and 38% below Octobers $126,000 record. The price has now fallen in six of 16 anniversaries. 2026 marks the largest absolute dollar drop in that streak.