Ye Guofu responds to US tariffs and inflation impact: Both matters present opportunities for Miniso

Golden Ten Data reported on May 26 that on the afternoon of the 26th, MINISO held its 2026 Q1 earnings call. Currently, the United States has become MINISO's strategic overseas market. In response to concerns about the impact of US tariffs and inflationary pressures, MINISO's founder, chairman, and CEO Ye Guofu stated: "Both issues are opportunities for MINISO." Ye Guofu explained that MINISO's price range in the US is between $5 and $25. Within this range, the main driving force behind consumer purchases is IP (commercially valuable creative content or brands) emotional resonance—it's a case of "I like this, so I’ll buy it," rather than price comparison. For consumers looking to buy merchandise related to specific IP, a small price increase will not deter them, which is fundamentally different from ordinary retail.