Despite experiencing significant declines, Ripple aims to solidify its leading position in the blockchain ecosystem.
At this point, Ripple is expanding its corporate digital asset services by forging new partnerships to continue its global growth.
Accordingly, Ripple partnered with Kansas Athletics, the official collegiate sports program of the University of Kansas in the USA.
Kansas Athletics officially announced the partnership.
“Kansas Athletics proudly announces a groundbreaking new partnership with Ripple, bringing the XRP brand to their Jayhawk uniforms.”
With this partnership, XRP will become the first cryptocurrency to be featured on the uniform of a major university sports program.
The inclusion of the XRP logo on the jersey marks a historic milestone for XRP, and initiates the first ever cryptocurrency sponsorship for a major university sports program.
It was also noted that Ripple CEO Brad Garlinghouse is a graduate of the University of Kansas.
