Returning traders make up 61% of Solana’s weekly traders, highest since June 2024

Six out of every ten traders on Solana in a given week have been there before. Returning traders now account for 61% of weekly activity on the network, a retention level the blockchain hasn’t touched since June 2024.

Why retention matters more than raw growth

Retention is the harder metric to game. When 61% of weekly traders are people who’ve already used the network before, it suggests the experience is compelling enough to bring them back.

The fact that 61% is the highest level since June 2024 also matters for context. Mid-2024 was a period of heightened activity across crypto markets, driven by Bitcoin ETF inflows and broader risk-on sentiment. Matching that retention benchmark now suggests Solana’s engaged user base has solidified rather than faded alongside shifting market conditions.

What’s keeping traders on Solana

Speed and cost remain Solana’s core selling points. Transactions settle in roughly 400 milliseconds, and fees typically run a fraction of a cent. For active traders who might execute dozens of transactions per day, those economics add up fast.

The competitive implications

For SOL’s market positioning, sustained retention carries tangible implications. Higher retention typically correlates with more consistent transaction volume, which drives fee revenue for validators and contributes to the network’s economic sustainability. It also supports deeper liquidity pools across DeFi protocols, which in turn improves execution quality for traders.