Turning Point Brands targets double-digit nicotine pouch market share by 2030 in investor deck
Reuters2026/08/24 21:49- Turning Point Brands outlined a strategy to expand its modern oral nicotine pouch business, aiming for double-digit market share by 2030.
- Management estimated the nicotine pouch category at about $5 billion in 2025, rising to about $10 billion by 2030.
- 2025 net sales totaled $463 million; adjusted EBITDA was $120 million; market cap was about $1.6 billion as of June 30, 2026.
- Nicotine pouches represented about 42% of revenue, far above large tobacco peers cited at roughly 3%-5%.
- Legacy brands Zig-Zag and Stoker’s were positioned as cash generators to fund distribution expansion and direct-to-consumer investment in modern oral.
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