OptimizeRx integrates with Trade Desk OpenPath to offer authenticated EHR ad inventory

Bitget2026/09/22 12:08

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OptimizeRx integrated its authenticated point-of-care EHR ad inventory with The Trade Desk’s OpenPath supply path optimization product.
Deal gives The Trade Desk advertisers direct access to inventory across more than 400 EHR and e-prescribe systems reaching 800,000 verified HCPs.
Move aims to bring EHR point-of-care placements into mainstream programmatic buying on The Trade Desk’s DSP.
Inventory is expected to be available through OpenPath in Q4 2026.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. OptimizeRx Corporation published the original content used to generate this news brief via GlobeNewswire (Ref. ID: 202609220800PRIMZONEFULLFEED9830974) on September 22, 2026, and is solely responsible for the information contained therein.

Disclaimer: The content of this article solely reflects the author's opinion and does not represent the platform in any capacity. This article is not intended to serve as a reference for making investment decisions.

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OptimizeRx integrates with Trade Desk OpenPath to offer authenticated EHR ad inventory

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