Apple (AAPL.US) reportedly developing a screenless fitness band to rival Whoop: Release undecided, earliest launch expected in 2028

According to reports from Zhitong Finance APP, Apple (AAPL.US) is developing a screenless health and fitness tracker similar to the wearable device released by Whoop Inc. This move is part of Apple's efforts to rethink its smartwatch product line and expand its wearable technology offerings. According to sources familiar with the matter, the company has been exploring this category for several months and is currently in the prototype development stage. The sources stated that the project has received support from top management, but Apple has not yet decided whether to launch this product.