Market Insights: Expedia plunged on September 23 due to the Muse impact, pressure on travel stocks, and slowing user growth

1. On September 22, Meta’s AI agent Muse can help users compare prices, plan, and book travel, potentially bypassing online travel platforms as a traffic gateway and weakening the advertising and commission model; travel platforms such as Expedia and Booking declined simultaneously. Related reports on September 23 indicate that this impact continues.
2. On September 16, Morgan Stanley downgraded Expedia to “Underweight” with a target price of $235, citing factors such as flat year-over-year monthly active users in Q2, while Booking.com and Airbnb grew by about 6% and 10% respectively, and Expedia relies more heavily on flight tickets and traditional chain hotel businesses.

(Disclaimer: This content is generated by AI technology based on publicly available information for summary purposes only. It is for reference only and does not constitute investment advice.)