Market Chatter: Disney+ Price Rising to $21.49 per Month as Early as Wednesday

10:39 AM EDT, 09/23/2026 (MT Newswires) -- Walt Disney (DIS) is raising the price of its flagship Disney+ streaming service without ads by $2.50 to $21.49 per month as soon as Wednesday, Bloomberg reported Wednesday, citing people familiar with the matter. The price of the bundled ad-free subscription to Disney+ and Hulu will increase $2 to $21.99, while the bundle with ads will stay at $12.99, according to the report. Disney didn't immediately reply to a request for comment from MT Newswires. (Market Chatter news is derived from conversations with market professionals globally. This information is believed to be from reliable sources but may include rumor and speculation. Accuracy is not guaranteed.) Price: 104.25, Change: +0.43, Percent Change: +0.41