【US Stock Movement】Wix.com surged on September 24: AI-based website building, better-than-expected performance, and improved profits

Wix.com September 24 Surge Analysis

Keywords: AI website building, better-than-expected performance, profit improvement

1. On September 2, 2026, Wix announced that Wix Harmony will be integrated into Google Gemini as a connected application, allowing users to create, manage, and analyze websites through natural language, expanding the application scenarios of AI website building.

2. On August 4, 2026, the company reported that second-quarter revenue grew by 15% year-on-year to $563.1 million. Non-GAAP earnings per share were $1.39, higher than the consensus estimate of $1.13; total ARR increased by 15% year-on-year to $1.96 billion, and order volume rose by 12% year-on-year to $569.1 million.

3. On September 18, 2026, disclosures showed that the company reduced AI inference costs through its self-developed large language model and expects Base44's non-GAAP gross margin to reach about 60% in the second half of 2026, with a combined non-GAAP gross margin improvement of around 2 percentage points compared to the first half of the year.

(Disclaimer: This content is summarized from publicly available information using AI technology, is for reference only, and does not constitute investment advice.)