Amazon Expands Multichannel Tools for Sellers

05:10 AM EDT, 09/25/2026 (MT Newswires) -- Amazon (AMZN) said Friday it is adding tools that let sellers manage listings, orders and inventory across Amazon and other sales channels. The company said the new tools in Seller Central allow US sellers to connect accounts from eBay (EBAY), Shopify (SHOP), TikTok and Walmart (WMT), manage sales in one place and use Amazon's fulfillment network for orders placed outside Amazon. The tools are available at no additional cost, it added. Amazon also said it launched international selling tools that provide information on demand, costs and compliance requirements across markets. Sellers will eventually be able to create listings once and adapt them for different countries, it added. Separately, Amazon said merchants using its multichannel fulfillment service can add Prime delivery to their own websites at no additional cost. It also launched a program offering sellers discounts of up to 25% on fulfillment fees for orders from websites, marketplaces and social media channels, the company said. The company added the tools will roll out gradually through 2026 and into 2027.