e.l.f. Beauty Expands rhode to Sephora Stores Across Europe

03:46 AM EDT, 09/30/2026 (MT Newswires) -- e.l.f. Beauty (ELF) said Wednesday that rhode, the beauty brand founded by Hailey Rhode Bieber, is now available at Sephora online and in more than 500 stores across Europe. The company said the expansion brings rhode to 19 new countries, including France, Germany, Italy, Spain and Switzerland, following its 2025 launch at Sephora in the US, Canada and the UK. Sephora will carry rhode's skincare and makeup products, including Pocket Bronze and Highlight Milk, e.l.f. Beauty said.