Apple iPhone Duo increases orders by 30%, total order volume for iPhone 18 Pro series remains unchanged
According to sources from Apple's supply chain, Apple has made structural adjustments to the order volumes for the 2026 autumn smartphone lineup: orders for the iPhone Duo have been increased by 30%, although the total volume still does not exceed 10 million units. Orders for the iPhone 18 Pro have been reduced by 10%–15%, while orders for the iPhone 18 Pro Max have been increased by 10%–15%. The total order volume for the iPhone 18 Pro series remains unchanged. "This means that sales are shifting toward higher-value products, which overall benefits the performance of Apple's supply chain companies," an Apple supply chain insider told reporters. (Securities Times)
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