Madison Square Garden Sports' New York Knicks Name Foot Locker Official Footwear Retailer

10:59 AM EDT, 10/14/2026 (MT Newswires) -- Madison Square Garden Sports (MSGS) said Wednesday its New York Knicks have named Dick's Sporting Goods' (DKS) Foot Locker as the team's official athletic footwear retailer under a multiyear partnership ahead of the 2026 to 2027 NBA season. Foot Locker will run retail activations in the Knicks team store at Madison Square Garden and pop-up shops during select home games, the company said. The deal also includes in-arena and on-court contests, LED ribbon signage, a Knicks theme night and integration into the team's digital content and app, the company added. Price: 401.32, Change: -2.83, Percent Change: -0.70