BUZZ - Broker's View: Victoria's Secret Makes a Strong Comeback, Struts on Wall Street's Runway

October 19 - ** The Victoria's Secret (VSXY.N) fashion show (link) has once again become a focus for investors, with analysts stating that the retailer’s annual fashion show highlights the brand’s accelerating momentum.

** The lingerie manufacturer's share price rose about 2% in pre-market trading; the cumulative increase so far this year has reached about 61%.

This year's show is showing strong momentum

** Barclays (maintains “Overweight” rating, target price: $112) pointed out that, under CEO Hillary Super’s leadership, VSXY is benefiting from increased brand relevance. It cited growth in its younger customer base, improving traffic trends, and reduced promotional activity as signs that the company’s business recovery is making progress.

** JPMorgan (“Overweight”, target price: $110) highlighted momentum for both Victoria's Secret and PINK brands, better product displays, as well as improving sales trends.

** Morgan Stanley (“Overweight”, target price: $104) noted that accelerating growth in demand among Gen Z and stronger pre-show sales trends are further strengthening market confidence in Victoria's Secret's business recovery.

** UBS (“Neutral”, target price: $87) stated: “We believe the return of the fashion show has not only helped the brand reconnect with Millennial consumers, but has also attracted a younger clientele.”

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