Salesforce agrees to buy Braze for $5.66 billion in enterprise value

Bitget2026/10/20 12:06

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Salesforce agreed to acquire customer engagement platform Braze for approximately $5.66 billion in enterprise value.
Holders of Braze Class A common stock will receive $47.50 in cash per share.
The transaction is expected to close in fiscal 2028, subject to Braze shareholder approval and required regulatory approvals.
Braze’s real-time engagement and AI capabilities are expected to strengthen Marketing Cloud’s cross-channel personalization.
No change is anticipated to fiscal 2027 guidance; long-term targets remain unchanged.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Salesforce Inc. published the original content used to generate this news brief via Business Wire (Ref. ID: 202610200800BIZWIRE_USPR_____20261020_BW157470) on October 20, 2026, and is solely responsible for the information contained therein.

Disclaimer: The content of this article solely reflects the author's opinion and does not represent the platform in any capacity. This article is not intended to serve as a reference for making investment decisions.

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Salesforce agrees to buy Braze for $5.66 billion in enterprise value

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