Prudential Financial, SoFi Collaborate to Offer Life Insurance Through SoFi App

09:59 AM EDT, 10/21/2026 (MT Newswires) -- Prudential Financial (PRU) and SoFi Technologies (SOFI) said Wednesday they are collaborating to allow over 15 million SoFi members to purchase Prudential term life insurance directly within the SoFi app. Members will be able to explore Prudential's SimplyTerm life insurance, receive an instant quote, and apply for and purchase coverage in the app, the companies said. Financial terms of the collaboration were not provided. Price: 115.65, Change: +0.38, Percent Change: +0.33